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Umark jeddah12/15/2023 “Black & Decker is one of the leading brands in the field of home appliances, they are ranked No. 1, in the top three brands in the market,” Hurani said. You’ll see a complete range of small home appliances, you will see mass distribution of Black & Decker products, so hopefully within two to three years we will see this brand, if not No. “What we will be doing is repositioning the brand in the market. On the new synergy between Black & Decker and U-Mark, Asem Hurani, general manager of U-Mark Distribution, was hopeful of bringing about a quick turnaround with this new partnership. Dustbuster, and other Black & Decker products on display. “It (the merger) changed the DNA of the company to make it very innovative on cross platform technologies to use all what we knew from all those years to invent a better product for end users and has multifunctions,” Omar said. StanleyBlack&Decker is the company that was the outcome of a merger in 2010 between Stanley and Black & Decker. “They will be the main distributor of our products across the Kingdom.īlack & Decker as a company for consumer range for the household gives a full solution in product range that includes ovens, toaster, kitchen, machines, and cleaning products,” he said at an event in Radisson Blu Hotel, Jeddah. Jahangir Khan, trade marketing manager - KSA, Bahir Omar, Asem Hurani and Tarek Deeb, business manager consumer - KSA pose for a souvenir picture. Stressing on innovative approach for quality inventions of Black & Decker, Bahir Omar, country business head - KSA of Stanley Black&Decker, announced a strategic partnership with U-Mark company for distribution.
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